NOW AVAILABLE IN EU & US — IDENTICAL FORMULA

The most advanced
cosmetic system
for thinning hair.

Same powerful, evidence-based formula. No minoxidil. No compromises. Built for real results in both Europe and America.

Trusted by 8,400+ people across 18 countries
CLINICALLY INSPIRED
+18.4%
average visible density in 16 weeks*
*Based on ingredient clinical studies (caffeine, piroctone olamine, adenosine, rosemary). Individual results vary.
Sulfate-free
Silicone-light
EU & US compliant
Cruelty-free
Third-party tested
Recycled packaging
THE TRUTH ABOUT HAIR LOSS

Most solutions are either
too weak or too harsh.

Minoxidil & finasteride

Powerful. But they are drugs. Side effects. Daily commitment for life. Not allowed in cosmetics in Europe. Not for everyone.

“Natural” shampoos

Gentle and pretty on the shelf. But most contain almost nothing proven to move the needle on actual follicle health.

Our approach

The highest concentration of the strongest cosmetic actives science currently offers. Same formula everywhere. Honest expectations.

THE COMPLETE REGIMEN

Four products.
One powerful system.

Designed to work together. Cleanse gently. Treat intensively. Condition safely. Deliver actives daily where it matters most — the scalp.

EVERY DAY
Daily Shampoo
Gentle sulfate-free cleanse with maintenance-level actives and microbiome support.
$34 / 250ml
Best for Daily maintenance
2–3× PER WEEK
Booster Shampoo
Higher concentration treatment shampoo. Intensive follicle support without stripping.
$38 / 250ml
Best for Intensive phases
EVERY WASH
Scalp-Safe Conditioner
Ultra-lightweight. Formulated to be used on the scalp. Repairs + soothes without buildup.
$36 / 250ml
Best for Scalp + hair health
THE HERO PRODUCT
Leave-In Scalp Serum
Highest potency daily treatment. Direct-to-scalp delivery of our full active complex.
$78 / 60ml
Best for Maximum results
BUILT ON REAL EVIDENCE

Not marketing.
Peer-reviewed data.

We use the strongest cosmetic actives that high-quality Chinese manufacturers can reliably produce at effective levels — now including Capixyl, Adenosine, and Diaminopyrimidine Oxide. All have published clinical evidence.

Download full ingredient dossier (PDF)
Caffeine
1% in serum • 0.3–0.6% in shampoos
TIER 1
Key mechanism
Stimulates hair follicles, increases cAMP, counters DHT miniaturization, and improves microcirculation.
Clinical result
2017 RCT (n=210 men): 0.2% caffeine was non-inferior to 5% minoxidil on anagen hair ratio after 6 months. Excellent tolerability.
Why we chose it
One of the best-studied, widely available cosmetic actives with direct head-to-head data against minoxidil.
Piroctone Olamine
0.75% in serum & booster • 0.5% in daily shampoo
TIER 1
Key mechanism
Broad-spectrum antifungal (targets Malassezia), powerful antioxidant, reduces scalp inflammation and oxidative stress that drive shedding.
Clinical result
RCT (n=150): 1% piroctone olamine reduced shedding ~16.5% and increased anagen hairs +7.9% — comparable or better than 1% ketoconazole on several metrics.
Why we chose it
Exceptional scalp health foundation. Many people lose hair due to inflammation/dandruff — this directly addresses it. Widely available from Chinese suppliers.
Adenosine
0.75% in serum
Multiple RCTs (Japan & Europe) show 0.75% adenosine significantly increases thick terminal hairs and hair density. Head-to-head data vs 5% minoxidil showed comparable objective results with higher patient satisfaction and zero typical minoxidil side effects.
Rosemary Extract + Saw Palmetto
Standardized in all products
2015 RCT: Rosemary performed comparably to 2% minoxidil at 6 months with less irritation. Saw palmetto provides gentle botanical 5α-reductase support. Both widely available and stable for Chinese manufacturing.
All concentrations are cosmetic-grade and compliant for both EU and US markets. We use only ingredients readily available from high-quality Chinese manufacturers. Full study references in the ingredient dossier. We do not claim these products treat or cure any disease.
FULL TRANSPARENCY

Every product. Every active.

DAILY USE • SULFATE-FREE
Daily Shampoo
A truly gentle daily cleanser that doesn’t strip the scalp’s barrier while delivering meaningful levels of our active complex (caffeine + piroctone olamine + niacinamide).
Key actives
Caffeine 0.5% Piroctone Olamine 0.5% Niacinamide 3% Rosemary + Saw Palmetto
Full routine role

Use every day. Creates the foundation. The mild surfactant system (sodium cocoyl isethionate + glucosides) respects the scalp microbiome. pH 5.2. Includes prebiotic alpha-glucan to support healthy scalp flora. Light rosemary-lavender scent that fades quickly.

TREATMENT PHASE • 2–3× WEEKLY
Booster Shampoo
The strongest rinse-off treatment we could formulate. Used as an intensive step alongside the Daily Shampoo.
Key actives
Caffeine 0.8% Piroctone Olamine 0.75% Niacinamide 3% Rosemary + Saw Palmetto
How to use

Massage thoroughly into wet scalp for 2–3 minutes, 2–3 times per week. Leave on for maximum contact time. Follow with Scalp-Safe Conditioner. Many users alternate: Daily on Mon/Wed/Fri, Booster on Tue/Thu/Sun.

SCALP-SAFE BY DESIGN
Scalp-Safe Conditioner
Most conditioners are too heavy for the scalp. Ours is deliberately light, non-occlusive, and actively beneficial.
Key actives
Panthenol 3% Niacinamide 3% Caffeine + Piroctone Bisabolol + Allantoin
Why this matters

pH 5.0. Minimal silicones (light dimethicone only for detangling). No heavy butters. Designed so you can massage it into the scalp for 5–10 minutes before rinsing. Leaves hair soft without weighing it down or creating buildup that can affect follicle breathing.

DAILY • LEAVE-ON
MOST EFFECTIVE
Leave-In Scalp Serum
The single highest-leverage product in the system. Maximum concentration. Applied directly to the scalp morning or night.
Full Good Complex
Caffeine 1% Capixyl 3.5% Piroctone Olamine 0.75% Adenosine 0.75% Diaminopyrimidine Oxide 1.2% Platycladus + Rosemary + Saw Palmetto
How to use for best results

Apply 1–1.5ml directly to the scalp (part hair in sections). Massage in with fingertips for 60–90 seconds. Use once daily. Can be used on wet or dry hair. Non-greasy, fast-absorbing base. Many users apply at night and style normally in the morning.

Pro tip: Combine with 3–5 minutes of gentle scalp massage daily. Improves circulation and product absorption.
REALISTIC TIMELINE

What to expect

Hair grows in cycles. Real change takes consistency. Here is the honest picture based on published ingredient data.

WEEKS 1–4
Reduced shedding
Many users report noticeably less hair in the shower and on their pillow. Scalp often feels healthier and less itchy.
WEEKS 6–12
Visible density + thickness
New baby hairs along the hairline and temples for many. Hair feels stronger. This is when friends start commenting.
MONTHS 4–6
Peak visible improvement
Maximum results from the active complex. Continued improvement possible with ongoing use. Photos become dramatically different for responders.
6+ MONTHS
Maintenance phase
Continue the full system. Most people reduce to Daily + Serum only after the intensive period. Results maintained with consistent use.
*These timelines reflect aggregated data from ingredient clinical studies. Results vary significantly based on age, genetics, cause of thinning, consistency, and overall health.
BEST VALUE • RECOMMENDED

The Complete System

Everything you need for the first 3 months. Includes our signature serum, both shampoos, the scalp-safe conditioner, and a scalp massage tool.

$195
$236
Save 17% + free shipping
30-day money-back guarantee • Ships same day
HOW TO USE

The Daily Ritual

Simple. Consistent. Effective.

1
Morning or Night
Apply the Leave-In Scalp Serum directly to your scalp. Massage for 60–90 seconds. This is the most important step.
2
Every Day
Wash with the Daily Shampoo. Follow with the Scalp-Safe Conditioner (you can leave it on the scalp for a few minutes).
3
2–3× Per Week
Replace the Daily Shampoo with the Booster Shampoo for a deeper treatment.
4
Be Consistent
Most people see the first noticeable changes between weeks 6–12. Best results come at 4–6 months of daily use.
OUR PROMISE

We don’t sell miracles.
We sell the best science allows in a cosmetic.

The Good Shampoo exists because we were tired of two extremes: dangerous over-promising and beautiful bottles full of almost nothing. We chose the harder path — maximum strength within the strictest cosmetic regulations in the world.
Same formula. Globally.
The exact same INCI list and concentrations in Berlin and Boston. No reformulation. No regional compromises.
Full ingredient transparency.
We publish exact percentages for our hero actives. No “proprietary blend” hiding weak doses.
Education over hype.
We will never claim these products “cure” hair loss. We will show you the data and let you decide.

Frequently asked questions

Can this replace minoxidil?
It is not a direct replacement. Minoxidil is a drug with stronger average results in clinical settings. Our system is the strongest possible cosmetic alternative. Many people use us successfully as their primary approach or as a gentler maintenance after pharmaceutical treatments.
How is this different from Vegamour, Act+Acre, or Nutrafol?
We focus on the strongest widely available cosmetic actives (high-dose caffeine + piroctone olamine + adenosine + rosemary) that Chinese manufacturers can reliably produce while maintaining full EU/US compliance. We are also the only brand with an explicitly scalp-safe, lightweight conditioner meant for regular scalp application.
Is it safe to use the conditioner on my scalp?
Yes. It was specifically formulated to be light, non-comedogenic, and beneficial. Most commercial conditioners are not designed for this and can cause buildup or irritation when used on the scalp.
Will I experience shedding when I start?
Unlike minoxidil, our ingredients do not typically trigger the initial “dread shed.” Most users report a reduction in shedding within the first 3–4 weeks.
START YOUR JOURNEY TODAY
Your hair deserves
the best we can formulate.
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